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25% Off Sitewide

Elevate your dog's holiday wellness with 25% off our vet dermatologist formulated care essentials.


Made in USAHypoallergenicpH BalancedVet Dermatologist FormulatedGentleParaben-FreeNO HARSH CHEMICALS

We bring the science, you bring the love

  • Science-backed formulas created by a veterinary dermatologist
  • Formulated with high-quality, gentle ingredients specifically suited for a dog's sensitive skin
  • pH balanced, no harsh chemicals, hypoallergenic, cruelty-free, paraben-free, sulfate-free, synthetic-fragrance-free, and alcohol free
  • Safe for all floof types (even puppy floofs)

Meet our Vet Dermatologists

  • Dr. Jennifer Schissler, DVM, MS, DACVD

    "We formulated the Gentle Essentials line using the highest quality ingredients, providing dog parents with a gentle routine for cleaning and maintenance that promotes skin health and hydration"

  • Dr. Michelle Piccione, DVM, DACVD

    "Floof products are developed with board-certified veterinary dermatologists using scientifically based evidence. There are no other products on the market that are this effective but also safe to use on even our most sensitive patients"


  • Mari & Layla

    Rating is 5 out of 5

    Adore Floof's Shampoo & Conditioner Duo

    Absolutely adored using floof on miss layla bean! knowing there were no harsh chemicals & she was still clean afterwards was amazing!

  • Duke & Yumi

    Rating is 5 out of 5

    Yumi Now Has The Softest Paws

    I think this soothing cream is good enough for even humans? I have been applying the soothing cream for few days on my dog’s nose and her 24 beans, and the moisturizing is exceptional. She tends to get tiny cracks but this keeps her 🐾 very very smooth.

  • Lumi & Toasty

    Rating is 5 out of 5

    Best Shampoo & Conditioner

    Toasty dealt with allergies and itchy skin for the majority of his life and there was nothing I tried that helped him until I tried Floof’s shampoo and conditioner. Now his skin and coat are the healthiest they’ve ever been! I truly see a difference and am so glad I found something that really works for Toasty.

  • Catherine & Winston

    Rating is 5 out of 5

    Best Wipes For Your Dog

    The quality is above any other wipe I’ve used. These wipes are thick and hold moisture unlike other brands that dry out once you open them. Plus, they smell amazing. If you love your dog and care about ingredients then this brand is for you.


  • "Floof takes a gentle approach to your itchy dog’s skincare"

  • "I've been growing more and more concerned with the pet products that I use for my dog, and I don't have to worry as much with Floof."

  • "You might seek out Floof, a relative newcomer to the dog skin-care scene specializing in gentle ingredients"