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Made in USA
Hypoallergenic pH Balanced Vet Dermatologist Formulated Gentle Paraben-Free NO HARSH CHEMICALSBest Sellers

We bring the science, you bring the love
- Science-backed formulas created by a veterinary dermatologist
- Formulated with high-quality, gentle ingredients specifically suited for a dog's sensitive skin
- pH balanced, no harsh chemicals, hypoallergenic, cruelty-free, paraben-free, sulfate-free, synthetic-fragrance-free, and alcohol free
- Safe for all floof types (even puppy floofs)
Meet our Vet Dermatologists
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Dr. Jennifer Schissler, DVM, MS, DACVD
"We formulated the Gentle Essentials line using the highest quality ingredients, providing dog parents with a gentle routine for cleaning and maintenance that promotes skin health and hydration"
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Dr. Michelle Piccione, DVM, DACVD
"Floof products are developed with board-certified veterinary dermatologists using scientifically based evidence. There are no other products on the market that are this effective but also safe to use on even our most sensitive patients"